Building your MLM Leads List

In traditional network marketing methods, your sponsor will advise you to make an " MLM Leads List " … a list of everyone you know or have ever met, from your personal friends and family (current and long-lost), to the business and professional people that you've used over the years, to your co-workers at your job.

New MLM distributors usually dread this, but are encouraged to do it anyway, often setting them up for disappointing, embarrassing, and demoralizing rejection from the people that they see everyday.

More enlightened teachers will now say to make your MLM list and send each person a general announcement about your new business... this gets the word out, but doesn't put pressure on your prospect or set you up for face-to-face rejection. And it prevents this frustrating situation: someone that you know learns about network marketing from, and follows, another sponsor because they didn't know that you were available to sponsor them... even more frustrating if it's the same mlm company as yours!

Other traditional network marketing prospecting ideas that help you to avoid the need to directly approach a person involve a little bit of "bait":

• passing out business cards
• placing newspaper adds
• putting advertising on your vehicle
• wearing a button with an enticing or curious phrase
• openly using your product in a location where it will be seen by others
• giving away free samples of your product
  

These methods only eliminate the first step, though. Once the person takes the bait and asks you what it means, you're on your own. Fortunately, there are good MLM Trainers (opens in new window) to learn from, so that you're prepared to take it from there.

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